Just as a caveat before we begin: The actual efficacy of campaign ads has long been debated, and we are not really trying to address that debate today. But because we want our readers to be on top of what’s going on in the campaigns, and because we are curious about what the various campaigns and outside groups are actually saying down the stretch of this year’s contests, we decided to take the plunge and watch a couple of weeks’ worth of campaign ads. So in the time it takes you to watch, say, the first modern Spider-Man movie, (almost exactly 2 hours long), you all could instead watch - get this - 240 separate 30-second political ads!
#AD WARS TV SHOW MOVIE#
The next time you, dear reader, and your family decide to sit down for a movie night, just consider this:Ī typical movie might be about 2 hours long. Joe Biden and Nancy Pelosi are frequently cited in Republican attack ads, but other politicians make cameos in ads not directly related to their states/districts. Crime has become a huge focus for Republicans, with Democrats trying to inoculate themselves by featuring law enforcement officers in their ads.
Abortion dominates Democratic messaging, while Republicans are much less likely to mention it. To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September.
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